A redesign is not a new coat of paint. It's a conversion project that happens to look better at the end.
When a redesign is worth it
- Your site loads in more than three seconds on mobile
- It looks like it was built in 2016 (because it was)
- Traffic is fine, enquiries are not
- Nobody on your team can edit a single word without a developer
- You're on a page builder that fights you every time you touch it
What I do
- Audit first, analytics, Search Console, Core Web Vitals, heatmap of what people actually click
- Keep what ranks, URL mapping and 301 redirects so you don't lose a decade of SEO
- Rebuild the front end, clean code, design tokens, real accessibility
- Rewrite the money pages, home, services, contact
- Reinstate tracking, GA4, Search Console, conversion events
The fastest way to nuke your traffic is a redesign with no redirect map. Every redesign here ships with one.
Timeline
| Week | What ships |
|---|---|
| 1 | Audit, redirect map, content plan |
| 2–3 | Design system + key templates |
| 4 | Build out remaining pages |
| 5 | Speed pass, schema, analytics, launch |
Pair it with Local SEO if local search matters, or run a free speed and SEO audit first.